The foundations for the Charles Vögele fashion brand were laid in 1955 by Agnes and Charles Vögele when they opened their first store on the Hirschengraben in Zurich. In late 2016 the company was taken over by investment group Sempione Retail AG, which includes the Italian fashion brand OVS. As a result of this collaboration with OVS, Charles Vögele will be transformed from a vertically-integrated textile retailer into a sales organisation and all Charles Vögele branches in Switzerland will have moved over to the OVS brand by the end of 2017. The Charles Vögele store network in Slovenia had already converted to OVS in the first half of 2017. In Germany and Hungary, the Charles Vögele brand will be retained for the interim period. The change to OVS in Austria will take place in the second half of 2018. The group’s main head office is located in Pfäffikon SZ (Switzerland).


People simply feel at ease with Charles Vögele. We feel it is important to create an almost family atmosphere, full of warmth and attention. Our employees value this, and our customers appreciate it too.


We are close to our employees and understand their customers’ needs. With our extensive network of sales outlets and an online shop, we are easily accessible to our customers.


Our success is firmly based on the commitment of each individual employee. We always strive to be the best and are passionate in our endeavour to ensure that customers enjoy a very special shopping experience.


Warmth and professionalism are the cornerstones of our management style and how we act towards one another. Our customers appreciate the warm atmosphere and friendly advice they receive.


Charles Vögele is a dependable employer that believes in encouraging and developing the people who work here. Our customers know they will receive knowledgeable advice and can trust our range in terms of style, fit and value for money. Our customers always leave Charles Vögele knowing they are well-dressed and have paid the right price.


Charles Vögele always offers current fashions and a collection that is tailored specifically for our customer base. Our expertise is demonstrated by the constantly updated ranges and attractive merchandise presentation.